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    Advantage? Revive polymer for dry shampoos

    Chemistry: PVP polymers and VP derivatives

    INCI: PVP

    Many of today’s dry shampoo formulas are based on older starch-based systems and have not met the expectations of consumers… their hair is left looking lifeless, dull, less refreshed, and in some cases just as greasy.

    Advantage™ Revive polymer brings a much-needed refresh to the dry shampoo category. Based on a unique PVP chemistry, Ashland’s patent-pending Advantage™ Revive delivers superior cleaning, improved sebum removal, and less visible residue while leaving hair visibly cleaner, more manageable and lustrous. Advantage™ Revive maintains a level of shine and color that is nearly at parity to freshly washed hair, where starch-based formulas mute the vibrancy of hair and reduce its overall level of shine and color by 80%.

    Advantage™ Revive polymer is formulation flexible, up to 50% lower than that of usual dosage levels and can be used in a variety of formats such as alcoholic and hydroalcoholic aerosol sprays, mousses, pastes and powders.

    key benefits

    • Effective removal of sebum at the root for visibly cleaner hair with less residue
    • Maintains the level of color, shine and manageability of freshly washed hair
    • Can help improve the sustainability footprint of dry shampoos by delivering improved performance at lower use levels

    video from in-cosmetics Global 2019

      

     

      

    Read More >

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